Shimadzu UK grows sales orders by 30%
8 Feb 2013 by Evoluted New Media
Despite challenging economic conditions and in the face of fierce competition, Shimadzu UK has achieved sales order growth of 30% in the last two years.
This growth has been achieved across many products in the formidable Shimadzu range including GC, GCMS, LC, LCMS, Spectroscopy, TOC and Material Testing Solutions.
A long-established company, Shimadzu is a global presence in mass spectrometry, chromatography, atomic spectroscopy and thermal analysis, and is known for its high quality engineering and robust, technically advanced scientific instrumentation.
Darin Enefer, Shimadzu UK’s Sales & Marketing Director, believes that the company is now really making its mark in the highly competitive UK market. “We have a committed and extremely knowledgeable team of people in Shimadzu UK who ensure that our customers get the highest levels of support and continuity of service, as well as state-of-the-art analytical solutions. Our reputation is growing in the best possible way, through having satisfied customers who pass on that confidence to others.”
Having undertaken a survey of laboratory personnel and those in purchasing roles, Shimadzu UK identified three areas of opportunity on which to build, and which Darin Enefer believes are proving crucial to the company’s current success. “It seemed that a gap existed in the market for a scientific instrumentation provider to do three things: Listen; Provide insight; Focus on relationships,” he said.
