...FIVE gold rings
22 Dec 2008 by Evoluted New Media
As Christmas and the credit crunch collide, is it the men that are feeling the pinch the most? We may joke about the mid-life crisis Porsche but is there any evidence that men overspend more than women? - Dr Daniel Kruger from the University of Michigan thinks so.
As Christmas and the credit crunch collide, is it the men that are feeling the pinch the most? We may joke about the mid-life crisis Porsche but is there any evidence that men overspend more than women? - Dr Daniel Kruger from the University of Michigan thinks so.
Dr Kruger reckons that men overspend to attract mates and he has tested his theory on a sample of adults aged 18-45. Interestingly, he found that the degree of financial consumption was directly related to future mating intentions and past mating success for men but not for women.
“Men in the ancestral environment were valued if they were good providers. Now we have this new consumer culture, so basically we show our potential through the consumer goods that we purchase, rather than being a good hunter or providing protection,” Kruger said.
Spending habits could predict how many partners men wanted in the next five years and the number of partners they had in the previous five years. The 25% of men with the most conservative financial strategies had an average of three partners in the last five years and desired an average of just one in the next five years. So ladies, if your man hasn’t completely splurged on your Christmas present then it might mean that he is more committed!
By Leila Sattary
