ISG Fume Extraction Ltd, one of the world’s premier providers of fume extraction services, recently completed a substantial rebranding initiative following five successful years of accelerated growth.
At the centre of this rebranding effort is a new company name to reflect the brand’s corporate vision, website, and long-term sustainability goals.
Inspiration & Adaption
Recently, TION has established itself as a market leader in collaborative design and the superior construction of laboratory fume extraction systems. From concept to completion, their turn-key solution ensures end-to-end project management. The new brand also reflects the company’s values, including integrity, accountability, customer experience and sustainability through partnerships with Ecologi and Planet Mark.
Commercial Director Laurie Wood stated: “We wanted to distance ourselves from the old ISG brand. From a manufacturing standpoint, International Scientific Group didn't make sense for us. We wanted to create a business and a unique range of cabinets that clearly reflects our core values, passion for innovation, and the way we want to do business.”
He continued: “The new brand allows us to be more flexible, especially during the manufacturing and design process. Essentially, this means we're no longer pigeonholed. We now have the freedom to develop the right clean air solution for our client's laboratories.”
Cooperation
Everyone at TION is focused on providing a solution that’s built to serve their client’s best interests, even if this makes the design, manufacturing, and delivery slightly more complex.
This expansion indicates a growing realisation of the importance of prioritising customer-specific requirements, whilst maintaining high standards throughout the manufacturing and installation phases. Deeper, longer-lasting engagement is possible thanks to authentic customisation and the ability to monitor user preferences in context, resulting in helpful business insights.
Action
Under the new brand, units are designed and manufactured in a dedicated facility, giving TION’s experts complete control over the quality of the end product. As well as a dedicated team that ensures all standards are met for the desired application.
All of the units are made from virgin medical-grade polypropylene, which is easy to clean, fully welded and has a corrosion-free warranty of 50 years! Working with customers early in the design process results in systems that satisfy the highest safety standards and check all the boxes, regardless of the scientific application.
TION is dedicated to taking care of the project from start to finish, with prompt responses, clear communication, and quick problem resolution at the forefront of every process.
Innovation
Whether you require a cutting-edge biosafety cabinet with HEPA filtration, fume cupboard or mobile clean air system, TION’s products are intended to elevate your laboratory’s workspace.
Their streamlined designs are manufactured to order, with bespoke customisation options available, enabling fast installation at industry-leading timeframes.
All TION products also incorporate the most recent safety standards (such as EN 14175) and technologies to give users complete peace of mind.
Solution
TION is always determined to focus on the application's end result. Is the cabinet fit for its purpose? Is it intuitive, safe, and built for longevity? Since no two projects are the same, the company follows a strict discovery, develop, and deliver process. Allowing the staff to conduct a deep dive into the client’s demands to guarantee that all their requirements are met.
Education
There’s a reason TION Global is considered a trailblazer in biosafety and fume extraction systems. Their ambition to ensure facilities across the UK and Europe have access to advanced laboratory equipment are unparalleled. This is complemented by their extensive industry knowledge and educational content. Equipping their clients with practical, hands-on demonstrations and video tutorials around safety, best practice procedures and maintenance, both online and offline.
Innovation in Action
Overall, the rebrand has marked a significant step in TION’s growth and long-term ambitions. From custom fume cupboards and biosafety cabinets to state-of-the-art air filtration and sterilisation systems, this company promises protection and performance for its users and their samples.
TION is not just a brand; it’s a process.
